Participants

Frog Design
Fringe

Frog design is a global innovation firm and works with the world's leading companies, helping them to create and bring to market meaningful products, services, and experiences. frog's multidisciplinary process reveals valuable consumer and market insights and inspires lasting, humanizing solutions. With a team of more than 450 designers, technologists, strategists, and analysts, frog delivers fully convergent experiences that span multiple technologies, platforms, and media. frog works across a broad spectrum of industries, including consumer electronics, telecommunications, healthcare, media, education, finance, retail, and fashion. Clients include Disney, GE, HP, Logitech, Microsoft, MTV, Seagate, Siemens, Yahoo! and others.

Events at 2010DCC
Global Insights from Design Research
Frog Design
Fringe
Tuesday, August 10, 2010 - 18:30
Free
>>tickets

In the old days, designers began their designs by sketching in order to explore different form factors, following the old adage “form follows function.” Twenty years ago, frog founder Hartmut Esslinger made a ground breaking statement “Form follows emotion” to explain the complicated relationship a design has with its consumers. Nowadays, designers no longer focus solely on the object itself. A beautiful design can no longer win the hearts of customers. Instead, human insights are at the core of the innovation process.